AI Insights · Timothy · April 2025
Top 5 Fashion Games Performance in Russia Q1 2025
Explore the performance trends of the top five fashion games in Russia during Q1 2025, analyzing downloads, revenue, and active users from a unified platform perspective.
In the first quarter of 2025, the top fashion games in Russia displayed varied performance metrics across downloads, revenue, and active users. Here’s a closer look at the trends for these popular titles, based on data from Sensor Tower.
Project Makeover saw its weekly revenue fluctuate, peaking at around $6.1K in mid-March. Weekly downloads were highest early in the quarter, reaching 37.9K, but declined to 6.3K by mid-March before bouncing back to 21K by the end of the quarter. Active users decreased steadily from 165.7K to 85.5K.
SuitU: Fashion Avatar Dress UP experienced a peak in revenue of approximately $5.2K in early March. Downloads reached 7.4K mid-quarter but tapered off to 3K by quarter's end. Active users fluctuated slightly, starting at 17.3K and ending around 13.9K.
Avatar Life - love & bit gacha maintained a relatively stable revenue trend, with a peak of $4.1K in late March. Downloads remained consistent, hovering around 4K to 5K throughout the quarter. Active users saw a decline from 64.8K to 48.7K.
Life Makeover showed a significant revenue spike to $2.5K in early March. Downloads were initially low but increased to 2.7K by the end of March. Active users saw a decline, starting at 3.5K and dropping to 1.9K.
Finally, Fashion Journey : Merge Story had a steady revenue peak of $1.2K mid-quarter. Downloads peaked at 9.4K in late January, with a notable drop to 750 in early March, before recovering to 2.9K by the end of the quarter. Active users remained strong, rising from 36.5K to 44K.
For more detailed insights, visit Sensor Tower's website.
